The ads are gruesome, disgusting but damn effective. At least they got complained now. Meaning it has been notice. View it here or go to this site. Now you can only see it at night. Hope it don't causes any bad dream.
You think less people would smoke. I disagree.
Update: comment from RenHao, Thanks!
My parents, firm anti-smokers who usually try to reinforce the message by going 'see see... aiyoh so terrible' immediately said from the first time they viewed it that the make-up was so unbelievable.
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